United Fashion, which enables young fashion companies to travel and share their experiences across Europe, is featuring 30 European designers’ new collections on the virtual platform Le New Black during Paris Fashion Week. Fashion has taken a different (technological) turn since the pandemic prevented industry professionals and buyers from traveling. With this latest reality, the Belgian partners MAD and Flanders DC are joining forces to mentor young entrepreneurs via a digital — mainly first — sales experience.
This sustainable and customizable virtual experience is an extension of the wider ambition to introduce a range of socially conscious brands, designed to last and produced in Europe, to international stores. From March to July 2021, the 30 selected European brands will present their latest collection on the platform supported by two international agents, guiding them through the new conventions of virtual buying.
By partnering the European-funded United Fashion programme, which helps upcoming brands access new markets and consumer insights throughout Europe, Belgium is closing the showroom experience, following Berlin, Riga, Skopje, Lille and Lisbon, and welcoming 30 designers.
As the project’s lead partner, MAD is ending the four-year journey around Europe by celebrating the fashion industry’s conscious shift with the UNITED FASHION FESTIVAL, held in the MAD building from April 1 to May 30, 2021. It imagines and initiates a different future for fashion in which both industry and consumers are hungry for less and better.
Through the recent and archived work of 40 designers, artists and researchers with diverse experiences and backgrounds, the festival is presenting:
— the exhibition entitled “United Fashion – Hungry for less? Hungry for better?”.
— an international design studio’s research and creative work leading to the sustainable collection “DailyMenu”.
— a serie of talks and workshops on the power of fashion to delight and to confront with the understanding of wearing clothes
MEET THE DESIGNERS:
AA GOLD — DE
ALEKSANDRAVIKTOR — DE
BÉHEN — PT
CAROLINE BOSMANS — BE
CONSTANÇA ENTRUDO — PT
DE MAARSE PARIS — FR
DORIANE VAN OVEREEM — BE
DUARTE — PT
EXTRA-ORDINAIRE — BE
DAILYMENU — BE
INCH2 — LV
KUNOKA — BE
LANDA — IE
LIES MERTENS — BE
LILA&JOHN — BE
LUCIEBROCHARD.võ — FR
LUDUS — MK
MARIJA KULUSIC — HR
MARKO FEHER — BA
MIYAGI — AT
NAT-2TM — DE
NATALIJA JANSONE — LV
NO/AN — BE
NOLO — LV
OCTOGONY — BE
SARAH LEVY — BE
VOIR(E) — FR
WEHVE — BE
WRIGHT. — BE
ZALUCKA KUCZERA — PL
FIND MORE AT OUR CATALOGUE
Co-funded by the Creative Europe program of the European Union.
