UF Digital SHOWROOM hosted by MAD and Flanders DC from March until July 2021 featured 30 European designers’ new collections on the virtual platform Le New Black during Paris Fashion Week.

Three best fashion designers from the SEE: Marko Feher (BiH), Marija Kulusic (HR), Ludus (MK) were among the socially conscious brands with strong commercial potential, whose latest collections were showcased as representatives of FWSK.

The relevance of the project was to research for the Future of Fashion. The Showroom showcased collections that were designed to last and were produced in Europe, labels that take a pioneering role in sustainable fashion design and designers that use a zero-waste approach.

Participant achievements: A subscription to a well-known digital showroom platform for 6 months (February – July 2021); Exposure to their potential international buyers; A guarantee that minimum 20 qualitative buyers will visit the digital showroom; Possibility to share with designers own database of buyers; Possibility to organize e-meetings with buyers.

Fashion designer Marija Kulusic (HR): “It was a great way to learn how digital showroom works and how to create a good material for sale, I am happy that I got some appointments but due to this challenging situation with covid”.

Co-funded by the Creative Europe program of the European Union.