NEW Call — UF x International Showroom at Brussels by MAD – Home of Creators & Flanders DC

Call now open for designers

Call closed


MAD – Home of Creators, Flanders DC and United Fashion are joining forces and invite you to participate in the international designers showroom and sustainability workshops, taking place on June 3 till 5 in Brussels.

With this initiative the project partners are aiming to promote innovative fashion brands to a selection of international as well as to Benelux buyers.


We are looking for innovative fashion and accessories brands with a strong brand and collec- tion identity. The designers are required to have a minimum of two years existence and to show FW20/21 collections. Presenting some pieces for the SS21 collections is an asset.

Searching for business models that have the potential to transform the fashion industry, we invite you to explain how your brand is subscribed in a sustainable transition (design, sourcing, production, consumption, end of life, business model, etc).


The participating organizations invite a selection of national and international buyers from known multi-brand boutiques, e-commerce platforms and multi-department stores, with a special focus on the Benelux market (but not only). Our commercial agents will be engaged to assure that minimum 15 qualitative buyers, matching the DNA of the designers, attend the showroom.

The buyers are requested to screen the designers beforehand and to list 8 brands they would like to meet during the showroom. Scheduled appointments between designers and designers will be set up.

This action is organized with the support of and United Fashion, carried out by 7 organizations active in the fashion sector all over Europe and supported by the Creative Europe program of the EU.

Please find more detailed infor­ma­tion on the call via the down­load file below.


Fill in the form HERE and sub­mit your port­fo­lio (via Wetrans­fer) by 15 March 2020 at the lat­est, to one of the email list­ed below depend­ing on the coun­try where you are legal­ly based:
Bel­gium – Brus­sels:
Bel­gium – Flan­ders: ann.​claes@​flandersdc.​be
Balka­ns – info@​fashionweekendskopje.​mk
(Alba­nia, Bosnia and Herze­gov­ina, Koso­vo, Mace­do­nia, Mon­tene­gro, Croa­t­ia, Slove­nia, Ser­bia)
France: nicolas.​nesson@​maisonsdemode.​com
Ger­many: lena.​wagner@​fashion-​council-​germany.​org
Por­tu­gal: joana.​jorge@​modalisboa.​pt
Latvia: project@​bffederation.​com
Rest of Europe:

UF X International Showroom Brussels — Download the call here