“I formed relationships with truly inspiring people.”
Balancing between playfulness, subtle sophistication and nonchalance, Sofija Urumović’s vision stands clear: feminine and comfortable clothing with a twist in details and touch of experimenting with shapes and materials. Sofija Urumović was one of the United Fashion designers during Berlin Fashion Week in 2018 and ModaLisboa in 2020. As a fashion designer, she shares her experiences and outcomes from her participation to United fashion.
When and why did you start your own label?
In 2017, it seemed like a natural continuation of my studies. Fashion has always been an organic progression for me, interest in fashion came very early and it never went away. As a child my dream was to be omnilingual, which means having the ability to speak, or to understand, all languages. It goes without saying that this is impossible, however, during the years I realised that fashion is one of the most powerful and universal languages in the world and that it could be used as a great way of self-expression and communication.
What is the DNA of your label?
Playfully feminine aesthetic, which certainly reflects my interest in shape design — I am hugely intrigued by the relation of two-dimensionality of pattern cutting and three-dimensionality of human body. Balancing between colourful playfulness, subtle sophistication and nonchalance in a seemingly naïve manner, the vision stands clear: feminine, loose clothing with a twist in details and touch of experimenting with shapes and materials.