“I formed relationships with truly inspiring people.”

Balancing between playfulness, subtle sophistication and nonchalance, Sofija Urumović’s vision stands clear: feminine and comfortable clothing with a twist in details and touch of experimenting with shapes and materials. Sofija Urumović was one of the United Fashion designers during Berlin Fashion Week in 2018 and ModaLisboa in 2020. As a fashion designer, she shares her experiences and outcomes from her participation to United fashion.

When and why did you start your own label?

In 2017, it seemed like a nat­ur­al con­tin­u­a­tion of my stud­ies. Fash­ion has always been an organ­ic pro­gres­sion for me, inter­est in fash­ion came very ear­ly and it nev­er went away. As a child my dream was to be omnilin­gual, which means hav­ing the abil­i­ty to speak, or to under­stand, all lan­guages. It goes with­out say­ing that this is impos­si­ble, how­ev­er, dur­ing the years I realised that fash­ion is one of the most pow­er­ful and uni­ver­sal lan­guages in the world and that it could be used as a great way of self-expres­sion and communication.

What is the DNA of your label?

Play­ful­ly fem­i­nine aes­thet­ic, which cer­tain­ly reflects my inter­est in shape design — I am huge­ly intrigued by the rela­tion of two-dimen­sion­al­i­ty of pat­tern cut­ting and three-dimen­sion­al­i­ty of human body. Bal­anc­ing between colour­ful play­ful­ness, sub­tle sophis­ti­ca­tion and non­cha­lance in a seem­ing­ly naïve man­ner, the vision stands clear: fem­i­nine, loose cloth­ing with a twist in details and touch of exper­i­ment­ing with shapes and materials.

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Supported by the Creative Europe program of the European Union
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