As a member of the international association that is implementing the United Fashion project, 19th edition of Fashion Weekend Skopje welcomed twenty-eight emerging designers and brands from seventeen European countries. Their latest creations were displayed at the promotional stands in the venue of old print house “New Macedonia”.

One of the main goals of the ‘United Fashion SEE’ project is to connect European designers and brands with Macedonian factories. Southeast European countries can still produce small quantities for relatively low costs and use this advantage to produce high-quality goods for companies outside the country. Macedonia, with its well-developed textile industry, is no exception. But finding the right producer is only one part of the production process. Emerging labels need to be prepared for production and have everything well organized for a smooth communication with the factory. Along with the presentation of the SEE market by professionals in the industry, activities included presentations from selected local manufacturers, visiting factories and meetings between participants and local producers. The presentations offered an introduction to the Macedonian production market, as well as production guidelines for young designers and brands.

In between shows at FWSK, Minh Ngo Digital Communications & Project Manager of Lambert+Associates, was sitting with United Fashion designers and partners to talk about the International Sales Seminar and give an overview of international fashion markets and calendars, plus to advise on how to target markets and provide guideline for sales tools.

Also, a two-day UF workshop on the topic: “CREATIVE CONCEPTS FOR THE DEMANDS OF THE CONTEMPORARY FASHION INDUSTRY“ was held with Nataša Peršuh and Almira Sadar as mentors, addressing three important questions.
-Innovation & Ethics;
-Local versus Global;
-Inspiration and Crafts.

Take a look of the UF SEE project highlights.